all of this without leaving your data warehouse, you are in full control.
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
That’s when we discovered Census. The use case of taking information from Redshift and pumping it directly into Salesforce was the perfect solution for what we’re looking for.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.