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360º Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Personalized Campaigns
Send the right message to the right person every time, all the time. Automatically educate and nurture self-serve users on features to create upsell opportunities, send periodic account overview emails, and trigger campaigns based on calculated metrics with up-to-date data.
Custom Lead Scoring
Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.
The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.
Marketo offers a set of REST APIs for performing CRUD operations on static lists. These APIs follow the standard interface pattern for asset APIs providing Query, Create, Update, and Delete options. The list membership endpoints provide ability to add, remove, and query static list members. In addition, you can query static list membership.
Marketo offers a set of APIs for performing CRUD operations on named accounts for use with Marketo ABM. These APIs follow the standard interface pattern for lead database APIs, providing Describe, Create/Update, Delete, and Query options.
Marketo offers a set of REST APIs for performing operations on smart lists. These APIs follow the standard interface pattern for asset APIs providing Query, Delete, and Clone options. These APIs are supported for user-created Smart Lists only.
As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing.
Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.
